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Why Reputation Management is Crucial?

Why Reputation Management is Important As the Internet has changed the media, business and culture, people are still adjusting to its impact. From the way people buy Christmas gifts to how business pay bills, the Internet has brought a number of radical ... Read >

How Important is online reputation management?

The effects of online reputation management are important to the well-being of any company or high-profile individual. It's important to remember that in an age where there are countless pages with tons of information about everything from Aaron Burr to ... Read >

Reputation Management -The Growing need for Online Reputation management

An unfortunate statistic was revealed recently about how people perceive the importance of their online reputation. A recent study by the Pew Internet and American Life Project found that over sixty percent of online users are not worried about their onl... Read >

Reputation Management-Researching Your Reputation

Brand and strategy research can have a great impact on your reputation management strategy.Knowing and understanding the messages that are floating around can help you decide what direction you'd like to go in, as well as possible pitfalls. Reputation ma... Read >

Reputation Management – Politics in an Online Age

In case you hadn't noticed, the Internet has changed the world quite a bit. One area of life that's being altered the most is politics. Political ads, political scandals, rumors, elections, campaigns and just about every other area of a politician's lif... Read >

Reputation Management – How to Change Opinion

Managing your reputation involves using tools and language to improve and/or control how the public views you, your company and those who work for your company. Reputation management can't simply be approached from a technology standpoint, or a communicat... Read >

Reputation Management – Establishing Credibility With the Media

When it comes to media relations or public relations, most business executives want to be on the cover of the New York Times. However, as many politicians and CEOs will attest to, being on the cover of a newspaper or magazine may be as negative as it can... Read >

Reputation Management – Dealing With the Press

Managing your external reputation involves using the press to get your messages out and protecting your reputation.Reputation management can become tricky when it involves the press, because you lose a little bit of control over the message you want to ge... Read >

Reputation Management – Cast Studies in Failures

It's one thing to hear people say that you need quality reputation management, it's another thing to see how reputation management can serious affect one's business or even personal life. Here are some examples: Blendtec, the marketing arm of a blender ... Read >